Personalized Skin Care

Écrit par : Dr. Leslie Baumann

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Temps de lecture 7 min

Have you ever used a popular skincare product that worked well for your friend, but caused irritation or breakouts on your own skin? This frustrating experience highlights the need for personalized skin care based on your unique skin type. Just as there is no one-size-fits-all approach to clothing or shoes, there cannot be a singular skincare routine that works for everyone.  I'm a dermatologist who has developed a system used in medical practices to recommend personalized skin care to patients. In this article I will explain how you can design your own personalized skincare routine choosing from the best skin care brands.


All you have to do is take the diagnostic personalized skincare quiz.  Its the same found in medical textbooks!

Custom Skin Care

Customized skin care should target any underlying barriers to skin health that you have.  The ONLY way that custom skin care is good, is if you accurately diagnose your skin type first. You see- over 80% of people misdiagnose their skin type, or the skin typing system is too simplified to cover all of the skin's issues. This is why custom skin care does not work for everyone.  Not only do you need customized products that are proven to work for your skin concerns, but you also need to arrange them in the correct skin care routine order.

Custom Made Skin Care Products

Whether you order products made custom for you, or you use a brand like Proven Skin Care that is premade and matched to you, or Curology that only targets acne, these will not be effective if you use the wrong products or use them incorrectly. So to get great skin with personalized skin care you must:

  • Properly diagnose your skin type
  • Match products to your skin's issues
  • Choose good brands that are effective
  • Arrange products properly in your skin care routine.

Personalized Skin Care Quiz

Although there ae other skin care routine quizzes online, the Baumann Skin Type Quiz is the one used by dermatologists and researchers to diagnose skin type because it has been scientifically validated in many studies. It is described in dermatology and plastic surgery textbooks and is used by doctors in their medical practice that can be found at this link.

Understanding the Diversity of Skin Types

A myriad of factors makes each person’s skin unique. Ethnicity, genetics, gender, age and habits play a big role. Skin can run the gamut from very fair to richly pigmented with melanin. Environmental influences like climate also vary exposure to sun, heat, humidity, and other impacts. Lifestyle choices add additional diversity through diet, stress levels, smoking, sleep patterns and more. Skin transforms over time with hormonal changes and aging too. With so many variables, there can never be a single skincare solution for all. Each of these needs different personalized skin care solutions:


The Vital Role of Personalized Skincare

Personalized skincare embraces our skin’s diversity. Tailored regimens address specific skin types, prevent worsening issues, enhance product efficacy, adapt over time, and save money. This makes customization vital for skin health.


Truly custom skin care that is evidence based has several characteristics. 

First, aligned ingredients target treat unique skin problems like acne, rosacea, hyperpigmentation, aging, etc.

Personalization allows for precise correction of each of these issues that affect how good your skin looks: dehydration, inflammation, hyperpigmentation and loss of collagen and skin elasticity.


Using mismatched products can make your skin worse!! Products that react adversely with each other exacerbate issues or trigger new breakouts, flushing, etc. Personalized care prevents such reactions by avoiding ingredients that are problematic for that skin profile. Careful skin care routine design ensures that the products work well together, don't become toxic when combined, and absorb properly into the skin.

Products designed for your skin type work better than generic options. Active ingredients like retinoids or vitamin C work best when combined with the right products in a routine that maximizes their efficacy and absorption. Results improve when the proper products are used in the correct order.  Consistency and compliance is also important.  This is why I try to educate you on which products to use and encourage you to be consistent and use your custom skincare everyday.

Finally, skin evolves over time, and personalized care should be adjusted monthly s your skin improves and changes with new products.  That is why once you take the quiz and build a custom skin care routine, I send you personalized skin care instructions on what to expect, when to change your products, and what to do if you have a skin reaction.  Tweaking your regimen allows you to continue providing appropriate care as your skin changes with age or life stages like pregnancy, breastfeeding, hormone changes, and menopause. Constant adjustments to your personalized routine ensure optimal treatment now and in the future.

Personalized skin care should be updated often

The Role of Personalized Skincare

  1. Targeted Treatment: Personalized skincare allows for targeted treatment of specific issues like dryness, acne, rosacea, hyperpigmentation, and signs of aging. For instance, dry skin types benefit from hydrating ingredients, while oily skin types require products that control excess sebum without over-drying.
  2. Prevention of Skin Problems: Using inappropriate products for your skin type can exacerbate existing issues or create new ones. Personalized skincare prevents such adverse reactions, promoting overall skin health.

  3. Cost-Effectiveness: Investing in products tailored to your skin's needs can be more cost-effective in the long run. It eliminates trial and error with products that may not be suitable, saving both time and money.

  4. Enhanced Efficacy: Products formulated for specific skin types or concerns can deliver more effective results. For example, ingredients like retinoids and vitamin C are potent anti-aging agents, but their efficacy can vary based on the skin type and formulation.

  5. Adaptability Over Time: Skin changes with age, hormonal fluctuations, and environmental factors. Personalized skincare can evolve with these changes, ensuring that your skin receives the care it needs at every life stage.

Your Unique Skin Care Needs

Understanding your skin type makes selecting effective products much simpler. Our expert guidance can help you fine-tune and align your regimen with cleansers, treatment serums, and the types of moisturizers ideal for your skin’s needs. We help you explore different medical grade skincare lines and combine the best products from each brand into a custom and personalized skincare routine that is recommended by dermatologists. Personalization is power when it comes to caring for your unique skin!


But how do you unlock custom routines with personalized skin care aligned to your skin’s profile? The journey begins by determining your Baumann Skin Type. My skin typing system categorizes skin into 16 different profiles based on oil/dryness, sensitivity, pigmentation, and aging. An online skin assessment quiz helps analyze your skin's history and current condition to reveal which of the 16 types matches your skin. Take the quiz and get a truly personalized skin care routine that really works!  Once you take the quiz you can build a custom skin care routine and you will receive personalized skincare advice and emails to guide you on your journey towards the perfect skin type.

The journey towards healthy, radiant skin is deeply personal. By embracing personalized skincare, you can ensure that you are providing your skin with the custom care and nourishment it needs. Whether you're tackling specific skin concerns or aiming for overall skin wellness, personalized skincare is the key to unlocking your skin's full potential. Remember, when it comes to skincare, what works for one may not work for all. Embrace the uniqueness of your skin – it's the penultimate of self care.

Level up your skin care knowledge with medical advice from dermatologists

Best References and Scientific Publications on Personalized Skin Care

  1. Baumann L. Chapters.10,33 and 35 of Baumann's Cosmetic Dermatology Ed 3. (McGraw Hill 2022)
  2. Baumann, L. Ch. Cosmeceuticals and Cosmetic Ingredients (McGraw Hill 2015)
  3.  Baumann, L. (2006). The skin type solution: a revolutionary guide to your best skin ever. Bantam.
  4. Markiewicz, E., & Idowu, O. C. (2018). Personalized skincare: from molecular basis to clinical and commercial applications. Clinical, Cosmetic and Investigational Dermatology, 161-171.
  5. Baumann, L. (2008). Understanding and treating various skin types: the Baumann Skin Type Indicator. Dermatologic clinics26(3), 359-373.
  6. Baumann, L. (2016). Validation of a questionnaire to diagnose the Baumann skin type in all ethnicities and in various geographic
  7.  locations. Journal of Cosmetics, Dermatological Sciences and Applications6(1), 34-40.
  8. Baumann, L. S., Penfield, R. D., Clarke, J. L., & Duque, D. K. (2014). A validated questionnaire for quantifying skin oiliness. Journal of Cosmetics, Dermatological Sciences and Applications2014.
  9. Efata, R., Loka, W. I., Wijaya, N., & Suhartono, D. (2023). Facial Skin Type Prediction Based on Baumann Skin Type Solutions Theory Using Machine Learning. TEM Journal12(1).
  10. Ahn, S. K., Jun, M., Bak, H., Park, B. D., Hong, S. P., Lee, S. H., ... & Park, K. (2017). Baumann skin type in the Korean female population. Annals of Dermatology29(5), 586-596.
  11. Roncea, F. N., Cazacincu, R. G., Mireșan, H., Roșca, A. C., & Erimia, C. L. (2023). Personalized cosmetic products. News and perspectives. Technium BioChemMed7, 1-5.
  12. Baumann, L. (2016). Cosmeceuticals in skin of color. , 35, 435(4), 233-237.