VMV HYPOALLERGENICS is a dermatologist-developed hypoallergenic skin care brand offering the safest, most effective hypoallergenic care. Founded in 1979 by dermatologist and contact dermatitis expert Dr. Vermén M. Verallo-Rowell, VMV is backed by over 75 published studies in medical journals, including the first and only hypoallergenic grading system.

The VH-Rating System, featured in the peer-reviewed journal Dermatitis, ensures less than 0.1% reported reactions to VMV products over 30 years. This system grades products based on how many of the 109 top allergens they do not contain, as identified by leading dermatological institutions. VMV continuously updates and reformulates products to exclude any newly identified allergens, ensuring the highest safety standards.

VMV's efficacy is proven through randomized, double-blind clinical studies. As part of the Contact Allergen Management Program (CAMP) of the American Contact Dermatitis Society, VMV combines extensive research and dermatological expertise to offer unparalleled hypoallergenic care.