Best Skin Care Products to Add to Your Routine in Your 30s

If you are turning 30 and have not started using a retinoid, this is a good time to begin! Retinoids help stimulate collagen production, improve skin texture, and prevent fine lines and wrinkles. Start with a low-strength retinol and gradually increase the strength as your skin develops tolerance. However, the skincare routine you use with your retinol matters just as much as the retinol itself. The cleansers, serums, and moisturizers you combine with retinol can affect how well your skin tolerates it. Make sure you use retinol as part of a complete skincare routine designed for your Baumann Skin Type. If your skin is currently red, stinging, or inflamed, focus on calming inflammation and repairing your skin barrier before starting retinol. Take the Baumann Skin Type Quiz to find the right routine to use with your retinol.

In your 30s, the goal is to preserve the collagen you already have and prevent premature skin aging. One of my favorite ingredients to add at this age is vitamin C. These antioxidants help protect skin from free radical damage caused by UV exposure and pollution, which can contribute to collagen breakdown. Another option is an exosome serum, such as Plated Daily Serum, which is less expensive than Plated Intense Serum. As you reach your 40s and begin to see more visible signs of aging, you may want to consider switching to Plated Intense Serum.

You don't necessarily need a separate eye cream in your 30s. Many anti-aging serums can be used around the eyes, as long as they are well tolerated and not applied too close to the lash line. However, avoid using exfoliating acids such as AHAs or acidic vitamin C serums near your eyes because they can cause irritation. An eye cream can be helpful if you notice that your concealer or eye makeup is no longer going on smoothly, or if you develop little dry flakes around your eyes from using retinol. A moisturizing eye cream can hydrate the delicate skin around your eyes, smooth dry patches, and help makeup apply more evenly. If you are not experiencing dryness or irritation, you may not need to add another product to your routine just because you turned 30.

Your skin can change in your 30s for several reasons, including your Baumann Skin Type, hormonal changes, lifestyle habits, and the skincare products you used in your 20s. Years of sun exposure and smoking can begin to show up as fine lines, uneven pigmentation, and dullness. Hormonal fluctuations can affect oil production and contribute to adult acne, while using harsh cleansers, exfoliants, or other irritating skincare products can damage your skin barrier and make your skin feel drier or more sensitive. Your genetics and natural aging process also influence when these changes become noticeable. Not everyone experiences the same skin changes at 30, which is why you should not automatically switch to an entirely new anti-aging routine just because of your age. Take the 16 Baumann Skin Type Quiz to find out what your skin needs now and which products are best for you.