Dans les années 1990, Tammie Umbel, originaire de Géorgie, a décidé de créer des produits naturels dans un but philanthropique. Elle a trouvé sa vocation en Afrique après avoir constaté un déséquilibre entre l'offre et la demande : les tribus avaient du mal à vendre le beurre de karité en raison de prix prohibitifs, mais les consommateurs du monde entier voulaient mettre la main sur ce soin pour la peau. Déterminée à changer les choses, Umbel a négocié une baisse du prix du beurre de karité et a commencé à le distribuer en gros. D’autres entreprises ont suivi, et depuis lors, c’est un produit très prisé. Shea Terra Organics continue de bénéficier aux tribus africaines qui dépendent de ces ventes pour leur stabilité économique.
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