Na década de 1990, Tammie Umbel, natural da Geórgia, decidiu criar produtos naturais com fins filantrópicos. Ela encontrou a sua vocação em África depois de notar uma falha na oferta e na procura: as tribos estavam a ter dificuldades em vender manteiga de karité devido aos preços proibitivamente elevados, mas os consumidores de todo o mundo queriam deitar as mãos ao curador de pele. Determinada a mudar as coisas, a Umbel negociou a redução do preço da manteiga de karité e começou a distribuí-la a granel. Outras empresas o seguiram e, desde então, tem sido uma mercadoria em alta. Shea Terra Organics continua a beneficiar tribos africanas que dependem destas vendas para a estabilidade económica.
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