En la década de 1990, Tammie Umbel, nativa de Georgia, se propuso crear productos naturales con un propósito filantrópico. Encontró su vocación en África después de notar una falla en la oferta y la demanda: las tribus tenían problemas para vender manteca de karité debido a los precios prohibitivamente altos, pero los consumidores de todo el mundo querían tener en sus manos el curandero para la piel. Decidida a cambiar las cosas, Umbel negoció una reducción del precio de la manteca de karité y comenzó a distribuirla al por mayor. Le siguieron otras empresas y desde entonces ha sido un producto de moda. Shea Terra Organics continúa beneficiando a las tribus africanas que dependen de estas ventas para su estabilidad económica.
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