I recently wrote a blog on Yahoo that spoke about misleading claims. The new Olay ProX compares itself to “the leading prescription retinoid” (Renova) and I was unhappy with the statement that ProX performed as well in 24 weeks as Renova did. I felt that it was a misleading claim. It turns out that they compared themselves to a lower strength Renova (0.02%) and not the 0.05% that I thought they had compared themselves to. So in other words, the claim was not misleading after all but they used the wrong retinoid to compare to. I want to see how it compares to a higher strength retinoid.  Sorry Olay!

 

Happy New Year!

 

Leslie Baumann MD